Trend Alliance

There are two gaps in marketing. One is staying consistent with the brand and one is adapting to trends. They seem counter intuitive but those who are able to do it will survive the evolving market.

By showcasing idealization and trends you can better represent your brand in the market. There is a gap for trend knowledge and being able to show it on a regular, consistent basis. Many companies forget about trends in chasing the "right now” need. This is filling in the gap between Trends, Marketing and Sales.

After 15 years of experience working with many national brands and being the brand owner for a promotional company I felt so much joy when pairing the right decoration with the right product, the right communication method and it all comes together and seeing the joy on the recipients faces. It was amazing.

This isn’t about commissions and numbers, it is just about sharing the love of brand, branded merchandise, fashion and trends together to help guide end users on making an educated decision. I am here to share ideas on how to showcase brand in the best way possible. Working with suppliers and consumers to share ideas and thought process that often gets lost from supplier to distributor.

The consumer landscape is changing. How we consume information, what our values are, how we display and value brand is all changing. Promotional products have to keep up in order to help brands be relevant. By sharing knowledge we can take the first step in making those changes and being better stewards of our brands.

 

What we can do:

Although our focus is on education and content, we can actually help you out if you need it.

  • Brand Building - Create a brand strategy, guidelines and internal promotional recommendations

  • Marketing Strategy - Plan out ways to develop your brand recognition through digital, promotional, print and other media

  • Promotional Outsourcing - Just need some support with promo? Let our team of experts help set up programs, projects or outbound marketing

  • Brand Audit - Do you know where you are in the market? Our team can help audit your brand and help fill in potential gaps

  • Virtual Assitant/Support - Ever want to actually take a vacation? Our team can help support your business while you are out.